If you have an e-commerce site, then its speed has high significance in the Google ranking. If you want to rank at the top of the search engine results, then your website needs to load quickly without any delay. Faster loading websites attract more visitors and convert them to customers. To incorporate the best features, you may have built the e-commerce site using Magento. It is the most popular one to build websites due to its flexibility, robustness, and exceptional performance. That is the reason why many of the online store and commerce startups, including yours, have opted for Magento 2. Unfortunately, it also has several flaws. Speed is among the noticeable flaw. So, how can you speed up your Magento 2 website to attract more customers? Here are some steps:
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Update Magento 2
It is the most simple option, but the one most people forget. You need to update to the latest stable version for optimizing speed, security, and performance. Magento always releases an updated version to optimize performance along with other tweaks.
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Choose Faster Hosting Services
Do you know the hosting plan you choose for your e-commerce site plays a significant role in its performance? When you build a site on Magento 2, you cannot choose a cheap VPS or shared hosting. To meet the specific technical requirements of Magento 2, you need to find a dedicated server or VPS hosting.
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Image Optimization
If you have an e-commerce site, you need images. But, without optimization, these images can slow down the site. So, improve the website’s performance, you need to compress the images of the products before adding them to the store. Try to stick to JPEG images for the products and other images like your store’s logo in SVG or PNG format for faster loading.
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Choose A Good Theme
Try to choose a faster, lightweight Magento theme to improve the loading speed of your e-commerce site.
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Use Content Delivery Network
Using a CDN instead of direct content loading from the website server will improve the speed.
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Opt For Bug-Free 3rd Party Extensions
When the 3rd party extensions you use for Magento 2 contains bugs, it can slow down the website. So, check all extensions and ensure it is bug-free.
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Enable Flat Categories And Products
Magento 2 speed reduces due to the database’s read speed. So, use the in-built feature available in Magento 2 store configuration and reduce the read time.
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Keep Magneto 2 Database Optimized
Unnecessary log files can slow the database down, which can reflect on the website speed. For best performance, keep checking the database and clear the log files.
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System Cache And Full Page Caching
You need to enable the default System Cache always as it has a greater impact on the page loading time.
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CSS/JS Minification and Merge
Instead of separately loading the CSS as well as the JS files, they are merged into a single file. So, the minification compresses and reduces the size. So, it boosts the loading speed of the e-commerce site.
You can choose the method suitable for your e-commerce store to improve the speed of the website. But, remember, a faster and well-optimized website can only make your business flourish in the competitive online market. With a faster personal development environment, the faster your online store will load.
